Google Algorithm Changes
The Google Algorithm Changes tool shows fluctuations in the Google search results. It matches these with recent algorithm updates, showing their impact on both the rankings and the visibility of the websites included in the data set.
The changes are calculated from the rankings of approximately 10,000 keywords and 500,000 URLs, across various industries. The data is updated daily and shows the severity of the changes.
The Overall section shows the Ranking changes factor, which is computed using a proprietary algorithm. The Top 10-50 sections show the number of websites that have had their rankings changed (compared to the previous date) and the percentage (how many websites were affected from the total number of websites). The more websites are affected, the higher the importance of the algorithm update.
Depending on the number and severity of ranking changes, the bar chart color changes from green (fewer changes) to yellow (moderate changes) and red (major changes).
The blue line shows the organic visibility of all the websites that we track in AWR Cloud. If the organic visibility increases, it means that, on average, the websites we track are experiencing higher rankings in Google search results.
Building a website and throwing it out on the web means nothing unless it gets in front of people that are interested in what you have to offer.
Functions (What we do)?
- Search Term Research.
- On-Page SEO.
- Local SEO.
- Link Building.
What is Search Engine Optimization (SEO)?
SEO is the practice of improving and promoting a website in order to increase the number of interested visitors the site receives from search engines (Organic Searches). There are many aspects to SEO, from the words on your page, meta-data on the back end, to the way other sites link to you on the web. Often times SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search Engine Optimization isn't just about building search-engine friendly websites. It's about making your site better for people too. At Axiom Data Systems we believe these principles go hand-in-hand.
Why does my website need SEO?
Today the majority of web traffic is driven by three major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate a fair amount of visits to your website, search engines are the primary method of navigation and direction for most Internet users. Regardless whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic, people looking for what you offer. Search engines are the highways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive relevant traffic to your site.
Search queries, are the words that users type into the search box, carry exceptional value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Why can't the search engines figure out my site without SEO?
Search engines are smart, however, they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to their users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal, or even non-existent.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where those who are searching will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage when it comes to visitors and customers.
Can I do SEO for myself?
The world of SEO is for the most part complex, but most people can understand the basics. Even a small amount of knowledge can make an effective difference. Free SEO education is widely available on the web.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
In any case, it's good to have a firm grasp of the core concepts.